Blogging is still an inherently geeky thing to do. Scott Karp said that the other day, and he is entirely correct. While far more people know what a blog is today, than they did say in 2003, and far more people are reading them, they are still not a mainstream activity that reaches beyond the relatively small group of people who spend at least some time online.
Other things people do are things like playing games, shopping, visiting forums and discussion groups, browsing websites for information or just for fun. People tend to pick their favorite activity like their favorite restaurant; they stick with one until they find something they like better. Meanwhile, they’re not actively looking around for another one.
What those of us who would like to see blogging become more mainstream and less of a curiosity could be doing right now is thinking of ways to communicate with those who use the internet mostly for other things, that a blog can be something worthwhile for them. While we’re at it, we can explain that blogs are more than just (insert the thing they’ve heard blogs were) and have more potential than they expect.
So far, we’ve promoted blogs-as-media, blogs-for-business(internal and external), and as social networking, mostly for school-aged kids and young adults. They’ve been mainly about reaching out to the world at large, but what about a less-public application? Say, for example, Grandma blogging for her kids and grandkids; the geographically-separated Smith family keeping in touch. Everybody posting photos and/or podcasts of things like birthday parties and family reunions.
I really haven’t seen much discussion of those kinds of uses for blogs.
Another is for book author wannabes. Now we’ve got two services that will take a blog and turn it into hard-copy, for little or no money.
That family implication is there, too, as possibly a companion to the explosion in genealogy research. I know there are plenty of families that would like to have a family history in book form, but don’t due to the cost of book production, or the need to have a single individual with the time and energy to compile all the information. Now all the family members with an interest can participate, and save postage costs on sending around various photos and documents, not to mention eliminating the risk of losing important/irreplaceable stuff.
These are not people who are looking to attract a large audience – maybe not even any audience at all. Yet they could benefit from having a blog.