Doc Searls has pretty much had it with the discussion on gatekeeping and A-listers, yadayada. This is understandable. (If you’ve missed all or part of this discussion, as I did, check Doc’s post for a roundup.)
I'd just read Dave Winer’s thoughts from 2001 on making money online, and then this one from Dean popped up in the aggregator. For me at least, Dave’s pragmatism and Dean’s simple gratitude for the process helped put this in perspective.
I’m always encountering bloggers who are quite content with a handful of readers, while at the other end of the spectrum are those who wouldn’t blog at all if there wasn’t something in it for them monetarily. This isn’t any different from continuing discussion of paid hacks vs. creation for the sake of creativity that’s always there in some way in any writers’ or artists’ community.
No matter what field you happen to be in, there will be those at the top, with the vast majority of those turning out the same thing filling in the spaces all the way to the bottom. This is the same, no matter if your endeavor is communicating, or selling hamburgers.
Those who are the first will naturally be at the top for awhile, until somebody comes along with a new idea, or a better idea. In manufacturing, Ford and GM were once indisputably on top. Look where they are now. In literature, Kathleen Woodiwiss, Francis Parkinson Keyes, Sidney Sheldon, were all A-listers of their respective decades. Many more past A-listers here.
Certain of the unknown writers of the time complained about them, too, make no mistake. But after you can’t be first anymore, then you need to be better, or more compelling; you must reach your readership in some unique way. Some will find their magic formula, some won’t. It is not the fault of those who were first, or those who are best, if any individual or group of bloggers doesn’t succeed in the way they want. It’s just the way things are.
Some of us are old enough to remember our dads telling us, “The world doesn’t owe you a living.” I don’t think too many dads say that anymore. It’s a different world now. Still, I think it’s appropriate to say, “The blogosphere doesn’t owe you a place on the A-list.”
You have to earn it. You have to make it happen for yourself. Nobody’s stopping you, not really. The trick lies in figuring out what makes people want to read Doc or Glenn or Dean and not you. Only you can figure that out.
Update: More on the "Blog establishment" at the Blog Herald.