First, I’d like to announce to all and sundry that none of this is in any way to be construed as criticism of a brave and determined lady who has survived a terrible ordeal and lived to tell the tale. The fact that reading something on her blog gave form to a thought that has been simmering in my mind for some time is accidental. Please do support Dr. Helen Smith in her effort to aid the cause and educate the public. She may well save some lives, because of her famous husband’s loving linkage.
In my case, I went to a hospital earlier today when I had warning signs, and even though I felt like a fool, I knew Helen is much younger than I. If heart problems could happen to her, they could also happen to me. In my case, it was just a sprained shoulder, but until they knew for sure, the staff at my local ER treated it exactly as if it were a life-threatening emergency. Nobody said I was a fool or a whiner, for showing up just because my left arm was hurting, I had an upset stomach, and my face went numb.
What I’m talking about here is far more general.
We may have reached saturation point on “awareness” as a campaign for anything, be it anything from heart disease to domestic violence to any of myriad social causes.
While it is true that most of these campaigns are launched and carried out by sincere individuals with the best of intentions, I wonder if the “awareness” idea has had its day.
I know from my own experience as an activist that “getting the word out,” is only the first step. What I’m wondering now is if simple awareness is enough, and the idea of “awareness” might even be counterproductive.
Often, people running private charities and advocating for whatever take their tone from those campaigns they know to be successful. Correct me if I’m wrong, but I’m pretty sure that domestic violence was one of the first, if not THE first. Now we know most of the information given to the public is wrong, and it’s not any kind of secret any longer.
So many people are online now, in their homes or offices. Those who don’t have online access at home can get it from their local library or community college. As a library aide at MCAS-Yuma, I know very well how much usage even public access gets. People ARE aware of all kinds of things.
Case in point: the other day, I overheard a Marine talking back to his computer screen ;>) What he said: “Yeah, I’m aware, you s**t for brains, so now what?”
Now, it’s not my practice or preference to pay any attention to what these guys may be looking at online, but in this case his time was almost up, so I had to go and remind him. There was a plea for a charity’s awareness campaign on the screen.
I’m thinking it’s the word that may be at fault. Couldn’t we say, maybe, knowledge, understanding, recognition, perception, attention? (I bet there even more words outside of MSWord’s Thesaurus ;>)
If some people are put off by a word, then maybe it’s time to take another tack.